Blog

Permission Based Email Marketing

Braxton Tulin - Friday, May 24, 2013

Email marketers are always open to new and creative ways when looking to grow and diversify their client base. This is an essential key ingredient for any email campaign. An email marketing campaign is the perfect vehicle when looking to produce greater sales, while creating an interest and desire in your product or service. So, would why would anyone invest their time creating a dynamic campaign, if they there were no recipients wanting to read it? What a rhetorical question. No one would ever plan to do that, but that is exactly what happens when you don't build your email database lists based upon permission.

Permission Based Email Works

Permission based email marketing is a best practice that enables companies to take advantage of a solid, cost-effective proven marketing strategy, when looking to building a larger market segment while building and sustaining consumer trust. The payback is well worth it. In a report posted by Forrester Research, consumers open two-thirds of the email messages they have opted into.

When used properly, email marketing can be an exceptionally compelling and persuasive marketing method. It's a channel that makes it possible for a buyer and seller to openly and freely correspond with one another, building a sound and steady relationship founded on relevance, value, and trust. When handled incorrectly, email marketing can be damaging to your brand identity. Sending unsolicited email can cause you to be identified as a spammer, causing loss of recipients, your reputation, and possibly your ISP provider. A company's reputation once lost is not easily won back.

What is Permission Based (Opt-In) Email?

Permission-based email marketing is the exact opposite of a spammer. The significant difference, of course, is that the emails sent have been requested. Sending permission based emails increase sales, helping to strengthen the relationships you have already nurtured and developed with your clients and subscribers. Permission based email turn curiosity into clients, and clients into repeat buyers.

Using email marketing software will automatically guide your email campaign in the right direction. With permission based email marketing software, create flawless newsletters and email campaigns. Our software will automatically manage: subscribes, unsubscribes, and bounces.

With auto-responders, you can control the type and frequency of every email campaign you are planning to send as well as thanking your prospects and clients for signing up, automatically.

How are your campaigns doing? You cannot manage what you cannot track. Tracking real-time behavioral patterns is essential. Building successful campaigns rely solely on accurate and dependable tracking reports. With advanced tracking reports, you can adapt and adjust your offers, tactics and strategies, automatically boosting sales and profitability.

Creating a call to action that leads your recipients to a sign up page on your website or specific squeeze page, is a great way to increase your permission based opt-in list. Make your form simple, clear, and easy to read.

Be Real - Be Relevant. Nothing but nothing takes the place of relevant content. Quality is always greater than quantity. Your message should get to the point quickly. Whether sending out announcements, promotions, sales, and testimonials, make sure you are not overwhelming them with graphics and unnecessary hype-filled chatter.

Permission based email has become a marketing standard simply because it works. In the world we live in, we are all bombarded daily with advertisements and sales. What a refreshing change of pace when we are asked if we want to receive the message. Our choices are being respected.

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